We ensure that every aspect of your public face builds your corporate character.
Why is a strong corporate identity and brand so important:
- appeal to the target audience
- be consistently applied to maximise recognition
- represent your products, services and culture
- clearly identify your key point/s of difference
- delineate your product and services from your competitors
Logo — the first step to creating your brand
Your logo is often the first visual impression people get of your brand or business – it appears almost everywhere your brand or business is identified, and as such is often the reference point which people associate with your product, brand or business.
Corporate identity design — detailing your brand's visual appearance
Brand awareness is built upon the visibility and consistency of your brand, including all visual elements. Corporate identity design ensures that:
- staff and suppliers accurately and consistently communicate visually
- new products or services have immediate integrity
- anomalies or special cases are identified and explained
- product ranges have their own systems or methods of being visually identified
Your corporate identity guidelines should detail how every aspect of your brand is displayed. This includes fonts, colours, alignment, logo ... It's important to note that "corporate identity" is one element of "corporate branding". Corporate identity design guidelines Non-visual elements can be another powerful way to improve brand awareness and consistency, and can help define your brand's personality. This can include tone of copywriting, values, message and brand strategies.
Corporate branding — your long-term vision
Corporate branding is the long-term vision for a company and can involve research and tracking to maintain. It can: add depth and value to a product or service offerings be a public statement of the company’s culture, vision and values set the overall tone (e.g. "we are innovative" or "we are stable and secure") provide future direction for the company and its products/services replace multiple product-marketing campaigns (or at least provide direction) send a consistent message to consumers relate to consumers, investors, staff, media, competitors, government and others.